The project aimed to unify the digital and print marketing collateral for a company with diverse styles accumulated over two decades and multiple leadership changes. This involved conducting a thorough review of existing materials, collaborating with stakeholders to align with brand objectives and audience preferences, and developing a cohesive design strategy.

The outcome was a cohesive and consistent brand identity across all marketing materials, enhancing brand recognition, streamlining marketing efforts, and improving the overall customer experience. This project serves as a foundation for future marketing initiatives and strengthens the company’s identity in the market.